about me
My venturesome career in the constantly evolving communications industry began 18 years ago.
I started as a columnist for a weekly community newspaper while completing my PR and Communications BTech at CPUT. Since then, I’ve progressed through various sectors, including PR and events agencies, corporate SA, government communications, the NGO sector, and the health & wellness industry.
For the past decade, I’ve worked as a freelance publicist and content writer, serving a diverse range of local and global clients, both independently and through agency collaborations. My clients have included NGOs, MSMEs, established corporates, government institutions, healthcare facilities, and lifestyle, art, and entertainment brands.
I’ve curated PR campaigns for personal brands of entrepreneurs, artists, and performers, and contributed written content to various platforms, including magazines, newspapers, and websites.
Over the years, I’ve built a strong and reliable network of media practitioners, from traditional media journalists to digital content creators, which proves invaluable in today’s challenging editorial landscape.